An exciting new partnership between Bentley Motors and the UK’s leading premium men’s magazine is set to highlight the brand to a highly influential audience.
Bentley is teaming up with GQ magazine to deliver strong, stylish editorial, showcasing the marque’s beautiful cars and cutting-edge values.
James Pillar, Bentley Motors Head of Marketing (UK), said: “GQ readers demand excellence, exclusivity and innovation. Many of them will already aspire to Bentley ownership, so we plan to share our vision with them through a series of dynamic editorial features, exploring the passion of the brand and how it reflects their desire for the finest experiences.
“A selection of key personalities have contributed their thoughts on our customers’ desire for personalisation, and readers will discover how GQ would customise its own Bentley, illustrating the quality and craftsmanship that goes into every car and how Bentley ownership demonstrates individuality and an appreciation of the finer things in life.”
In a lavish ‘New Luxury’ supplement produced for the British magazine’s June issue (available in May), Bentley will line up alongside similar contemporary lifestyle products, while Mulsanne visionary and bespoke tailor to the stars Clive Darby from Rake will recount his adventures taking a Bentley journey across Hong Kong.
There will also be a top ten of the most influential young creatives, including designer Adrian Sauvage and restaurateur Jonathan Downey.
As well as the printed supplement, GQ’s digital team will showcase a film about GQ commissioning its own Bentley, photography and blogs on the theme of ‘New Luxury’ at www.gq-magazine.co.uk. As well as in Britain, features will run in Germany, China and online in the US from June.
GQ magazine – read regularly by more than 380,000 – has, for almost a quarter of a century, led the way for stylish men, guiding them on how to live their lives, spend their incomes and be the person they wish to be.